Founded in 2008, Natty Shirts began with a simple mission: to make it easy for men to get dress shirts that fit perfectly. Our founder, Sam Daniels, was frustrated with the traditional options for buying dress shirts—either off-the-rack shirts that never fit quite right, or expensive custom shirts that required multiple visits to a tailor.
After studying engineering at MIT, Sam set out to create a better way to buy custom clothing. He developed a unique approach to online custom shirtmaking that would make the process simple, accessible, and reliable.
Today, Natty Shirts has grown into a leader in custom menswear, offering not just shirts but also suits, jackets, pants, and more. Our commitment to quality, innovation, and customer satisfaction remains at the heart of everything we do.
Natty Shirts was founded in New York City
Opened first physical showroom in Manhattan
Launched proprietary Smart Size technology
Expanded product line to include full suiting
Named 'Best Custom Clothier' by GQ Magazine
Achieved carbon-neutral operations
At Natty Shirts, we're dedicated to helping men dress well and feel confident. We believe that when you look good, you feel good, and that confidence translates into every aspect of your life.
Our mission is to make custom clothing accessible to everyone by combining innovative technology, exceptional quality, and outstanding customer service. We're committed to creating garments that fit perfectly, look great, and stand the test of time.
We strive to set new standards in the industry through continuous innovation, ethical practices, and a relentless focus on the customer experience. Every decision we make is guided by our commitment to excellence and our desire to help our customers look and feel their best.
We source the finest fabrics from renowned mills in Italy, Japan, and around the world to ensure exceptional quality and durability in every garment we create.
Our innovative measurement system ensures that every garment fits perfectly, whether you measure yourself or use our Smart Size algorithm for precision tailoring.
Each garment is meticulously crafted by skilled artisans with decades of experience in tailoring fine clothing to the highest standards of quality.
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Founder & CEO
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Creative Director
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Head of Technology
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Marketing Director
Men's Style Awards • 2023
Digital Fashion Summit • 2022
Retail Experience Awards • 2021
Ethical Fashion Initiative • 2023
We're committed to creating garments of exceptional quality. From the fabrics we source to the construction techniques we employ, every detail is carefully considered to ensure that our products meet the highest standards of excellence and durability.
We're constantly exploring new technologies and techniques to improve our products and services. Our innovative approach to custom clothing has revolutionized the industry, making it easier than ever to get garments that fit perfectly and express individual style.
We're dedicated to minimizing our environmental impact. We work with suppliers who share our commitment to sustainable practices, and we're constantly seeking ways to reduce waste, conserve resources, and promote ethical manufacturing throughout our supply chain.
We believe that exceptional customer service is just as important as exceptional products. Our team is dedicated to providing personalized assistance and ensuring that every customer has a positive experience with Natty Shirts from the first measurement to the final fitting.
"Redefining the custom clothing experience"
"The future of bespoke tailoring"
"Luxury meets technology"
"Setting new standards in menswear"
"The quality and fit of my Natty Shirts are unmatched. Their attention to detail and customer service have made me a customer for life."
James Wilson
Executive Director
Have questions about our products or services? We'd love to hear from you. Contact our customer service team for assistance with your order or to learn more about our custom clothing options.
